In the last three years, there has been an interesting phenomenon in the consumption patterns of Indonesian society. Public consumption is down, but the Indonesian economy is slowly increasing. The reduction in visitors to retail outlets in Indonesia, ranging from the conventional to the modern indicates that the consumption of Indonesian mass is decreasing. Conventional retail outlets in the Glodok, Tanah Abang, Mangga Dua, Thamrin City and modern retail outlets such as Ramayana, Matahari and Giant are no longer experiencing the glory period experienced a few years ago. Then, where does the Indonesian people's money run to? The Illusion of E-Commerce in Consumer Product Many argue that the lack of retail outlets is caused by the proliferation of e-commerce in Indonesia, especially in big cities that provide complete and easy access to technology and information. The emergence of e-commerce in Indonesia, which sells a variety of household goods, such as Bukalapak...
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